As a number person, when I look at the stats on the Presidential Election, one month ago, the overriding sense is that we should have won. The numbers all point to it:
On the issues that most people considered to be the top issues Governor Romney won. On the qualities of Leadership, Values, and Vision Governor Romney won. On the Economy, Governor Romney won. Unfortunately, Governor Romney lost. But why? Was it because he was too Conservative? Not Conservative enough or didn’t provide a clear alternative? No.
We sold people on the numbers. We sold people on the fact that unemployment was up, that a free market was the only way to turn around the economy. That PEOPLE make a better self decisions than government does. And that the President Obama did not have a successful vision for the future. But we still lost, why?!
The answer is in the one quality that Romney lost: Cares About People Like Me. See we won the numbers arguments, but we lost the moral argument. The President won this argument with one simple statement: Fair Share. His argument was that the rich needed to “pay their fair share”. And what person could really argue? Sure the top 1% pays 40% of the nations bills, and the top 5% pays 75% of the bills. But try being the one to tell the unemployed single mother who has a hard time paying their bills that the executive that made a record profit shouldn’t pay a little bit more. The problem is not the numbers, it is the argument.
The argument that we keep using is “With new leadership, that woman can get a job”. But that doesn’t help her now. What helps her now is the welfare state mentality that the President propagates It is the idea that government has the resources to keep me going and to provide for my family right now. The idea that the most successful should “Pay their fair share”. Our argument is great long term but when a person doesn’t know whether they can make it a month, let alone long term, we lose. We need to stop spouting numbers and facts and start connecting with people. So what is the argument?
Our argument needs be one word: opportunity. The Republican free market approach provides an opportunity for every person, no matter the income or the zip code, to receive a solid education. The opportunity to raise your family in a safe environment. The opportunity for every person in America, no matter immigration status, to experience the American Dream.
The moral case (or lack thereof) is what lost us this election, but it is what can win us the future.